Each year, the Berlinale and European Film Market (EFM) gather the most dynamic voices in the film industry, creating a vibrant space for innovation and collaboration. At GET YOUR CROWD, we see EFM not just as a marketplace but as a pivotal hub for exploring emerging trends, groundbreaking technologies, and meaningful conversations that shape the future of cinema and media.
This year, we’ve curated a handpicked list of events that align with our agency’s expertise and passion points—audience design, industry trends, AI, diversity, and the transformative power of documentary storytelling. Whether you’re a filmmaker, producer, or creative professional, these sessions offer valuable insights and inspiration for navigating this ever-evolving landscape.
What’s on the Agenda?
We’ve carefully explored the EFM 2025 program to highlight the most inspiring and impactful sessions. This year, key themes include AI-driven film production, gender equality in the audiovisual sector, documentary films as agents of social change, and innovative film financing strategies. The diverse lineup reflects the dynamic evolution of the film industry.
From insightful panels and interactive workshops to valuable networking opportunities, EFM offers a vibrant platform to spark ideas, forge partnerships, and shape the future of storytelling.
Our Focus Areas for EFM 2025
- Audience Development & The Future of Cinema: Strategic insights into future narratives, macro trends, and evolving audience behaviors shaping the next decade of cinema.
- Artificial Intelligence & Technology in the Film Industry: Explore AI-driven innovations revolutionizing filmmaking, from scriptwriting to distribution, with case studies from industry pioneers.
- Cinema & Film Industry: Deep dives into festival strategies, financing models, and evolving trends to help filmmakers adapt and thrive.
- Pitching, Financing & Production: Hands-on workshops and panels on pitching projects, securing funding, and navigating production challenges.
- Documentary & Social Impact: Highlighting the power of non-fiction storytelling in shaping societal narratives and driving social change.
- Gender, Diversity & Equality: Discussions on gender equality, female leadership, and breaking traditional norms in the film industry.
Our industry & conference program highlights
Our top picks for audience design and analysis at EFM 2025 cover crucial topics, including AI-driven audience insights, strategic approaches to marketing and financing films, and media consumption trends among young Europeans. Key sessions will explore how societal dynamics shape future narratives in cinema and offer a deep dive into emerging industry trends. These discussions promise valuable perspectives on the evolving art and business of storytelling.
AI & Tech Innovation at EFM 2025
EFM 2025 is spotlighting the transformative role of AI in filmmaking with sessions like «AI Fusion in Film» and «AI Playbook 101» for independent producers, offering practical insights into AI-powered production and pitching. The Cinema & Film Industry track broadens the conversation with «Cinema Vision 2030,» festival strategy panels, and the Entertainment Finance Forum, equipping filmmakers with essential knowledge to navigate the ever-evolving cinema landscape.
Pitching, Financing & Social Impact at EFM 2025
The PITCH_IT 4th Edition on February 13 offers filmmakers a key opportunity to present their projects and engage with industry professionals. Paul Rieth from GET YOUR CROWD has supported project development as one of the mentors in this edition. The Documentary & Social Impact track includes «Films Change the World» on February 14, which explores the role of documentaries in shaping societal narratives. Also on February 14, «How to Navigate Berlinale & EFM from a Non-Fiction Perspective» offers practical insights for documentary filmmakers. On February 17, «Film Festivals and Polarized Societies» examines the challenges of presenting films in increasingly divided environments.
We believe the Gender, Diversity & Equality track tackles the pressing issues of inclusivity within the film industry. On February 14, the session «Gender Equality in the Audiovisual Sector» will evaluate the progress made towards achieving gender parity, followed by «Female Leadership: Breaking the Glass Ceiling,» which highlights the barriers and successes of women in leadership positions. A noteworthy event is «Brüder, holt Eure Schwestern ans Set!» on February 20, where our friend Christoph May from the Detox Masculinity Institute will guide the attendees to discuss how men can play an active role in supporting gender equality on set.
Gender, Diversity & Equality at EFM 2025
Let’s Connect at EFM 2025
If you’re attending any of the events at EFM 2025 or just around during the festival, we’d love to connect. Whether you’re working on a new project, exploring fresh ideas, or simply interested in exchanging insights, it’s always great to meet fellow filmmakers and industry professionals. Let’s grab a coffee and discuss potential collaborations, share thoughts, and explore opportunities to shape the future of the film industry together. Looking forward to connecting!
Schedule a meeting via mail or Social Media
Find the whole program here:
Find more blog posts here:
- 🎬 EFM 2025: Must-See Events for Innovation, Inspiration and Networking / Berlinale 2025
- ‹Reach Out! How to Attract your Audience› – 1-day conference
- The Audience Design Handbook
- New opportunities for the creative industries?
- At Creative Europe Innovation Day
- How can blockchain help the film industry?
Get in touch with GET YOUR CROWD! We’re passionate about helping projects find their true audience and create lasting connections. Whether you’re working on a film, a social initiative, or a creative endeavor, we’re here to support you in shaping your story and reaching the people who will care about it. If you’re curious about how we can help your project gain traction, or if you’re interested in innovative strategies for audience building and marketing, don’t hesitate to reach out. Call us, drop us an email or connect with us via Social Media. Let’s start a conversation and explore how we can collaborate to bring your vision to life.